![]() ![]() It simply lets users click through a pin to an external website where they might be able to purchase the item. Right now, Pinterest doesn’t have Buy buttons, though they’ve been predicted and rumored for years. Kendall told me after his session that these partners could soon push more data into the API, which could “enable pretty sophisticated experiences” like multi-product Buy buttons. The social giant vaguely teased a platform on stage at TechCrunch Disrupt NY and in a blog post last month, but focused on developers building third-party apps with personalized experiences based on people’s data pulled from Pinterest data. Today we got details of how third-party experiences and Buy buttons could be built directly into the product discovery service that sees over 70 million active users.Ĭurrently, Pinterest’s partners like big brands pass it pieces of data such as price that are shown on their Pins of products which they hope users will repin. Today at MIT’s Emtech Digital conference, Pinterest’s head of partnerships, Tim Kendall, showed detailed mock-ups of how developers could eventually pass the service extra data that could power Buy, Wish List, and other utility buttons inside Pinterest. ![]() That’s the plan for “Action buttons” on Pinterest’s new developer platform. Find a cool product, instantly add it to your Amazon Wish List. See a yummy recipe, instantly order all the ingredients. ![]()
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